SONAR EVENTS

The live layer for face-to-face networking.

It starts on the convention floor.

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One Platform · The Whole Day

9-to-5, and 5-to-9.

9–5 · The Show Floor We start here

Turn any conference or expo into a live, navigable network.

5–9 · After Hours

The same badge — and the same engine — into the night.

One engine: live proximity + intent.

The Problem · Exhibitors

Exhibitors invest heavily — then operate blind.

High Cost

$10K–$250K+ per booth — space, build, travel and sponsorship. Real money, real risk.

Zero Visibility

No idea who walked past the booth, what they wanted, or whether they were a qualified lead.

Uncertain ROI

High spend, zero data — every event is a gamble that can’t be justified to stakeholders.

The Problem · Attendees

The right person was 40 feet away. You never knew.

Every show hands you an exhibitor directory — who’s there. It can’t tell you who’s worth your next 20 minutes, or where they are right now.

A static map is a phone book. Not a guide.

The Solution

LinkedIn shows who exists. Sonar shows who’s worth meeting — here, now.

A live dossier — surfaced the moment someone worth your time is near.

How It Works

You don’t learn an app. You ask DRW.

DRW is your AI event concierge — find a session, look up a speaker, set your intent, or get routed across the floor. Just ask.

Hybrid positioning — GPS outdoors, on-floor precision indoors.

The Hardest Problem · Adoption

Adoption isn’t a hope. It’s bundled in.

Free for every attendee — zero friction to join.
Bundled into the booth package — vendors are in by default.
Network effect — every check-in makes the floor more valuable.
One venue at a time — LBCC first, then outward.

The app is the product; the booth bundle is how it reaches phones.

Beyond 5 PM

The badge doesn’t clock out at 5.

The floor closes — the conversations don’t. The same Sonar badge checks attendees into the official after-party, and into partner bars and restaurants, where it unlocks perks: line-skip, a round, a discount.

Why it matters

A real reason the app stays open past 5pm — the engagement vendors are paying for, extended into the night.

Business Model

Two sides pay. Attendees never do.

Exhibitors

Booth-package upsell — Pro $795 / Premium $1,995 per booth, per event.

Venues

Restaurants, Tourist Attractions, & all other Retailers join free — and upgrade, paid, to feature after-hours perks and pull the crowd through the door.

Attendees are free, always. That free density is exactly what both sides pay to reach.

Competition

Everyone digitized the badge. Nobody made the floor live.

Cvent, Whova and the rest are event apps — agenda, attendee list, messaging. Useful. Static. None know who’s near you, what they want, or route you there in real time.

Sonar’s wedge

The only live, in-venue, intent layer — proximity + matching + network intelligence. The layer other apps are missing.

The Moat

Three things competitors can’t copy fast.

Digital Real Estate — any PDF floor-plan becomes an interactive, offline map in minutes.
Network Intelligence — every handshake feeds a proprietary who-meets-whom graph.
The learning loop — DRW re-weights and sharpens matches every event.

Traction

One organizer committed. A second in talks.

Signed — an event organizer committed to deploy Sonar on completion.
In talks — a second organizer in active conversations.
2nd Place — IIE Pitchfest.
Public beta — ships June 1, 2026.
Provisional patent — filed.

Where It Goes

The convention floor is the first room. Not the last.

The same live engine — proximity + intent — extends to conferences, festivals, campuses, new cities — the whole 5-to-9. The convention floor proves it. Then Sonar is the live layer for being anywhere, with anyone.

SONAR
EVENTS

SONAR
SOCIAL

SONAR
LIVE

One code. Infinite contexts.

SONAR CONNECTIONS

The Team

Built by two co-founders.

Manisha Merchant

Co-Founder

Jon Cantlo

Co-Founder

founders@sonarconnections.com